What is it?
A testimonial is a horizontal element with an image on the right and a formatted, attributed quote on the left.
Elements:
Quote: One-to-two sentence quote, with a maximum of 230 characters.
Program (optional): Program for students or alumni. e.g. Advertising
Program year (optional): Graduation year for student or alumni. Add a G for Graduate Students. e.g., Advertising, 24 or Biology, G24
School/College (optional): The school or college the subject is from.
Workplace Name (optional): The company, workplace or title of the subject.
Call to Action (CTA) link (optional): Links to more details about the topic or person.
Image (optional): Clear, high-resolution picture of the person the quote is from.
Color: "Light or Dark" option for blue or white background behind the quote.
How do you use it?
- Use to highlight impactful quotes from credible sources.
- Place within content areas to add emphasis.
- Optional CTA for further engagement.
- Use high-quality images (headshots, relevant visuals).
- Use short, impactful quotes.
- Avoid narrow regions where space is limited.